Author Subramanian Krishnan examines if brands can be marketed the way religious theologies are promoted.

Author Subramanian Krishnan proposes a model for brands in a world intoxicated with technology.

Author Subramanian Krishnan proposes, what he believes, is the only way prosper in the 21st century.

Author Subramanian Krishnan makes a case to save humanity from the march of the algorithm.

Author Navonil Chatterjee uses the mythological Samudra Manthana to make a case for brand positioning based on conflict-resolution.

Author Subramanian Krishnan proposes a new brand model that combines principles of socialism with the efficiency of capitalism.

Potential too, has a shelf life, writes Navonil Chatterjee. By asking the right questions, he proposes, marketers can unlock a brand's true potential.