“Wings from Within”
Executive Summary
This is the story of an Industry 4.0 Machine Monitoring System manufacturing organisation freeing itself from the trap of becoming yet another vendor/supplier in the category. With the help of an exercise in brand purpose, strategy and identity discovery, Leanworx discovered an elevated view of its own self. One that is now guiding a transformative change within the organisation.
Market Background & Objectives
LeanWorx is an Industry 4.0 Machine Monitoring System manufacturing organisation. Led by a sharp team of engineers, LeanWorx’s strength lay in a deep understanding of the shop floor, acquired over years of working deeply in the sector. What it lacked was a vision, a direction and a strategy to position itself as a partner that brought serious value to the manufacturer. The brief from the LeanWorx team was to develop a strategic direction that could guide the organisation out of the trap of becoming just a vendor/supplier in an increasingly cluttered competitive business environment.
The Unlock Process
A custom created crack-team, formed by the coming together Flibbr™ and Azendor Brand Consulting, conducted this exercise.
The first step was an initial industry and business immersion session, led by the LeanWorx team.
This was followed by exhaustive hour-long interviews with current clients, past clients, stakeholders and key employees. The entire exercise was completed in about 3 weeks and armed the team for the next stage.
In a day-long proprietary workshop, attended by key stakeholders of LeanWorx, we helped the LeanWorx management answer critical questions, re-look at challenges and arrive at a vision and a strategic path that allowed them to re-position themselves as Efficiency Experts.
A week later, the summary and outcome of the workshop was shared as an actionable document with the management at LeanWorx.
Creative Implementation
The strategic enlightenment was accompanied by a creative development process undertaken by the Flibbr™ team, The team developed a new identity and messaging that reflected the rediscovered clarity and purpose within the organisation.
The entire exercise was executed and completed within 6-7 weeks.
Impact
LeanWorx immediately implemented the recommendations made by Azendor and Flibbr™ across internal and external touch-points.
The recommendations were met with enthusiasm within the organisation.
The renewed direction and its implementation was put to test immediately at one of the largest industry events and met with clear appreciation and praise from prospective customers, existing clients and peers.
LeanWorx went on to revamp its social media and web presence in line with the new direction and continues power ahead with renewed clarity, focus and determination.
Dasarathi GV, Director LeanWorx, summarises his experience in a blog post: LINK.