Rahul Jauhari, Managing Partner, on the joy of creating insightful regional brand communication.

Author Subramanian Krishnan proposes a model for brands in a world intoxicated with technology.

Rahul Jauhari, Managing Partner, writes about Flibbr™ Consulting's continued success at global and Indian award shows.

Author Subramanian Krishnan proposes, what he believes, is the only way prosper in the 21st century.

Author Subramanian Krishnan makes a case to save humanity from the march of the algorithm.

Author Navonil Chatterjee uses the mythological Samudra Manthana to make a case for brand positioning based on conflict-resolution.

Dasarathi GV (Das), Director of Leanworx Technologies, shares a candid account of his organisation’s first tryst with a professional branding exercise.

Founder Rahul Jauhari looks back at Flibbr™ Consulting's first year of operation.

Author Subramanian Krishnan proposes a new brand model that combines principles of socialism with the efficiency of capitalism.

Potential too, has a shelf life, writes Navonil Chatterjee. By asking the right questions, he proposes, marketers can unlock a brand's true potential.

Rahul Jauhari, Managing Partner, on how Flibbr™ addresses a visible gap between what marketers expect and what the ad industry offers.

Indian deo brand. Layer’r Shot, found itself in the eye of a storm as a series of its ads ruffled feathers. Rahul Jauhari wrote about it on WARC.